The repetitive Yoplait light commercials skillfully employ attention grabbing tactics. The wife lists multiple mouth-watering deserts that most Americans desire even with the knowledge of their unhealthiness. She is overenthusiastic as she describes the foods with care, making them desirable to the audience and sparks curiosity. Overhearing his wife, the husband scours for the food only to find the brand yogurt. Most Americans are looking towards losing rate, especially with such a high obesity rate in the country. The commercial even portrays social learning when the husband overhears his wife's conversation about the delicious treats and decides to go hunting in the fridge for them. By the time she mentions that she is eating all of those treats and actually losing weight, the husband looks dumbfounded, emphasizing the purpose. The ad then goes on to explain that it is flavored yogurt, but by then the audience has been captured. Everyone wants an easy way out when it comes to shedding a few pounds and their ears are always open. It is one sore subject that most people are on the lookout for, so when an add mentions delicious deserts connected with losing weight it is sure to get a lot of attention.
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