Globalization

Globalization is the concept of the world becoming ‘smaller,’ or more closely connected because of the media. The term can be shown through cultural imperialism when dealing with languages. Because America dominates the film industry and other media sources, English has become one of the globally dominant languages. The Films of Hollywood are viewed worldwide and income from box offices overseas overshadows the US totals and continues to grow. Due to the influence films have on their audience, the western culture has spread and influences many countries all over the globe.

One specific country that has been heavily influenced by Hollywood cinema is Japan. The anime show titled “Samurai Champloo” shows evidence of cultural imperialism throughout the series, more specifically the opening credits. The intro includes American rap music while the main characters are costumed in gangster-influenced outfits. Although it has recently had seldom airings on American networks, this show is Japan made and geared towards a Japanese audience. 

Yoplait Commercial

The repetitive Yoplait light commercials skillfully employ attention grabbing tactics. The wife lists multiple mouth-watering deserts that most Americans desire even with the knowledge of their unhealthiness. She is overenthusiastic as she describes the foods with care, making them desirable to the audience and sparks curiosity. Overhearing his wife, the husband scours for the food only to find the brand yogurt. Most Americans are looking towards losing rate, especially with such a high obesity rate in the country. The commercial even portrays social learning when the husband overhears his wife's conversation about the delicious treats and decides to go hunting in the fridge for them. By the time she mentions that she is eating all of those treats and actually losing weight, the husband looks dumbfounded, emphasizing the purpose. The ad then goes on to explain that it is flavored yogurt, but by then the audience has been captured. Everyone wants an easy way out when it comes to shedding a few pounds and their ears are always open. It is one sore subject that most people are on the lookout for, so when an add mentions delicious deserts connected with losing weight it is sure to get a lot of attention.